Make Your Listing Presentations More Powerful in Realtor Websites
If your sales agents are still doing most of their listing presentations with printed materials, you are missing out on the power of the Internet and other technology tools. The usual method for conducting a listing presentation had been to show to the client some fliers and ads that have been employed for past listings, a comparative market analysis (CMA), and some literature from you the realtor. However, this has been rendered ineffective by the emergence of technology that are more helpful when the agent is able to demonstrate some slide show presentations with his computer and display the realtor websites.
With Internet access being made available almost anywhere, your agent would be able to immediately show to the client who desires to sell his property how he can insert the property into the IDX MLS solutions that are accessible though your website. Through this technology, your agent can instantaneously demonstrate to the client that his property can now be found in the MLS.
Email is another technology that could add to the power of your listing presentations. You can promote your listings through email campaigns that could be automatically launched by a computer program in your website and this is an essential tool for generating real estate leads. With a contact management program that could be part of a comprehensive tool for managing your realtor website, a list of potential recipients for your email campaign could be generated and the program can transmit email messages to these people at certain intervals.
A video tour is another helpful technological tool that you could plug in to your website for use in listing presentations. These video tours that could be viewed in your site could be those videos that have been produced for former clients and your agent can present them as illustrations of how you will be marketing his property. The agent can inform the potential client that he will email other realtors and prospects such a video presentation for his property.
Pictures are really more powerful that words and therefore, showing a slide show presentation for the potential client is very effective. Your agent can make the presentation through his laptop computer and he can go to your site to show the presentation. The CMA, of course, is another important tool that could also be very helpful particularly if you use graphs for comparing the various properties. The agent can also employ tables to contrast the different properties with regards to location, age of construction, amenities, and area. With these technological presentations, it would be easy to demonstrate to the potential client that you can really sell his property for a reasonable price.
